Dunkin’ drops delicious donut fries
Dunkin’ Donuts announced that starting July 2, their stores will now offer donut fries at various locations in the US.
The donut fries are essentially like mini churros that rival Auntie Anne’s and Wetzel Pretzel’s bite-sized sugar pretzels. They will come in boxes of five and sell for roughly $2. Although this is more than an average $0.99 donut, it is much more special and likely contains a bit more substance than one donut provides. Plus, Wetzel Bitz start at $4.99 at most locations.
In addition to the fries, Dunkin’ will also unravel a new Brown Sugar Cold Brew coffee, a chocolate-coconut donut, and a Shark Bite donut in anticipation of shark week. Dunkin’ Donuts Chief Marketing Officer Tony Weisman had this to say about the new releases:
As America’s donut leader, we put our passion and creativity towards finding fun and unexpected ways to please and surprise donut fans. There was a strong consumer response towards bringing Donut Fries to all Americans during the initial test, and we are excited to make this unique donut treat available nationwide this summer.
Although Dunkin’ Brands’ investors seem less than excited about the new releases, as their stock fell just 0.029% on Thursday, the company has been excelling in the long-run. Moreover, in the past 30 days, the company’s stock has risen over 8%, and in the past 12 months, it’s jumped over 25%.
Dunkin’ Donuts thrives off of Krispy Kreme’s collapse and its consequent differentiability in the market. Although its main competitors are McDonald’s and Starbucks because of their coffee, neither fast food chain sells donuts in mass like Dunkin’.
These new releases are examples of why Dunkin’ continues to succeed.
Featured image via Flickr/m01229
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